About Us

Fish Frostbite was founded in 2018 as a passion project that has grown into a hardcore, trusted ice fishing brand. Frostbite is shaped by extensive time on the ice and focused on gear designed for reliability in demanding, real-world ice fishing conditions.

The brand works closely with a long-standing group of respected anglers and creators, including Alex Peric (AP Bassing), Clayton Schick, Jay Siemens, Aaron Wiebe (Uncut Angling), and Minndak Outdoors (Jon and Sam Lehman), along with many others across North America. These relationships are not one-off collaborations. They are ongoing partnerships that help shape product design, testing, and refinement.

Fish Frostbite is known for practical innovation in ice fishing lures, tackle, and apparel, all developed through hands-on testing and direct feedback from professional tournament fisherman, guides/outfitters, and other highly experienced anglers.

We strive to deliver innovative, fish-catching products at an outstanding value. Please follow us on Youtube, Instagram, and Facebook for more from Frostbite!